Social media Marketing

Social Media Marketing

Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration.

The popular social media today are Facebook , Instagram , Twitter. , LinkedIn , Snapchat , Pinterest etc .

Worldwide, the active number of social media users is 57.6% of the total population.

There are now 4.55 billion active social media users globally, but that number is 9.9% higher than last year.

That means 400 million new people have signed up for at least one social media account within the last year.

Being active on social media is must for any of today’s brands and here’s why >

Brand awareness : With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers.

Humanising your brand : The ability to create real human connections is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.

Web traffic : Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

Generate leads : Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

Increase sales : As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing efforts with sales goals.

Influence and affiliate : When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales. One key way to drive social word of mouth is to partner with influencers who can draw the attention of that following to your brand.

Promote content : Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

Building a reputation : Your customers are already talking about you on social media, whether or not you’re there to respond. If you and your team are on the ball, you can pick up on important social posts about your brand to highlight the positive and address the negative before it turns into a major issue.

These are just a few out of many benefits of social media for your business or brand and we can help you manage your social media and reap the benefits of it .