Google and Facebook Ads Management

Google & Facebook Ads

Google Ads (Used to be Google AdWords) is Google’s advertising solution and program for businesses to advertise on its many products and wider search network.

Through the ad platform, you can advertise to the world’s two largest search engines: Google and YouTube.

Google Ads may appear on all Google properties and its network of third-party websites.

All the Google services you can place ads on:

Google Search

Gmail

Google Shopping (Learn more about them)

Google Maps

YouTube

Google Discovery

Meaning depending on the style of content you’re producing, and you will find the perfect ad type to fit your campaign needs.

Benefits if Google ads :

1. Target your ads

Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.

here's a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:

Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.

Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.

Age, location, and language: Choose the age, geographic location, and language of your customers.

Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.

Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.

2. Control your costs

Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.

3. Measure your success

With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in an order -- you can track that, too.

4. Manage your campaigns

Google Ads also offers you tools to easily manage and monitor accounts.

You can use Google Ads Editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns.

Facebook ads management

Facebook ads is advertising on Facebook, and its broader audience network and its additional applications like Whatsapp and Instagram.

Facebook’s complete network includes 2.2 billion daily active users and 2.8 billion monthly active users. (Facebook, Instagram, Messenger). In theory, it is possible to reach 37% of the world population with Facebook every month. Its user base offers companies almost unlimited possibilities to target and to discover their core audiences.

Facebook marketing provides a comprehensive and easy way to reach different customers at varying stages of a sales funnel.

Benefits of Facebook ads are

It's an effective way to drive traffic from active users.

During the third quarter of 2020, Facebook reported having 1.82 billion daily active users. Being one of the largest social media networks, it has changed the way businesses get to advertise. In fact, in the US alone 51% of total advertising spend was used on digital ads (which includes, Facebook, among other things).

In addition to this, since acquiring Instagram back in 2012, your Facebook’s ads get to be seen by an even larger scope of users, reaching a different set of demographics. Especially with the latest Instagram updates which focuses on Instagram’s shop tabs, the combination of the two platforms allows your brand to be seen by countless users.

Highly customizable ads & audiences : We already mentioned the huge amounts of users that you can reach, but it gets better: when creating ads, just like in Google Ads, you get to create custom audiences for each of your ad campaigns. These audiences are super customisable, meaning you can target users based on their age, location, hobbies, interests, etc. which makes reaching your potential buyers even easier.

Regarding the ads, Facebook offers great flexibility to the different types of ads you can create. Since Facebook ads are also shown on Instagram and Facebook’s display network, you have much more range and flexibility to create the ads that reflect your business.

Easy set-up and fast results: In addition to the easy set-up, the large reach of active users and flexible ads provide fast results. In a 2017 study, it was found that 57% of consumers say that social media influences their shopping. Out of that 57%, 44% said that Facebook of all social media platforms was most influential.

It's budget friendly: With Facebook, on the other hand, you can get away with a $10 dollar budget and reach 1,000 people on the same day of launching your campaign. Again, the best part being, you get to define the specific audience you want to reach. So even if you have a small business, you can reach your potential customers immediately without having to break your bank.

Custom call-to-actions :According to a report by Ad Roll, adding CTAs to your Facebook page and ads can increase your click-through rate by up to 285%. A CTA (call-to-action) button gives direct instructions and encourages your potential customers to take the action that you want them to take, whether it would be signing up, booking, buying, or watching a video.

Few examples of CTA’s on Facebook are

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Easy to track and measure :Any marketer’s fundamental question is, how much value do I get for my money? One of the biggest advantages of advertising in Facebook and its network is the ease of tracking and measuring the results. Tracking of your Facebook Ads performance happens by installing Facebook pixel to your website.

Facebook and Instagram are more or less content driven media where people spend a lion’s share of their free time (in good or bad), communicating with their friends and looking for inspiration. It is what makes these channels so lucrative for marketing for brands and businesses.