Email Marketing Campaigns

An email marketing campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: download a white paper, sign up for a webinar, or make a purchase.

21% of sent emails are opened within the first hour of delivery.

Email marketing ROI is 4200% ($42 for every $1 spent).

59% of B2B marketers prefer email for lead generation.

Email is 40% better at converting (in comparison to Facebook and Twitter).

37% of respondents name email as the most effective channel for customer loyalty and retention, while websites were named by 13% and social media by only 11%.

Marketing and advertising emails influence the buying decision of 50.7% of customers.

Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).

With these stats lets see further why we need An email marketing campaign :

Targeted & Personalised content : Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalised content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement.

Brand recognition : Some of the most recognizable brands in the world today are so well-known that they are synonymous with the industry in which they operate. Spotify is a great example. All of their emails are relevant and brilliantly curated.

Boost sales : Email marketing provides a great opportunity for impulse buying. You can entice a customer to make another purchase in a few ways:

Feature items that are often purchased alongside the products the customer bought.
List similar items to the customer’s past purchases.
Create a special offer or discount for future purchases.

Customers often act on impulse when they get an email letting them know about a relevant product which is related to their previous purchase. This is especially true if there is a relevant promotion.

Strong customer relationships : Your customers appreciate a good email. The time and effort it takes to draft the perfect email doesn’t go unnoticed. It’s nearly impossible to reach out to all your customers in person or by phone. Email marketing campaigns bridge that gap. You could even set up a drip marketing campaign to help you smooth out the process.

Website traffic : Emails are a great way to get customers to visit your website. You can include relevant links to your site within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog.

& many more benefits .

With email marketing, you can build your brand, out-do your marketing goals, and set yourself up as an expert, all without breaking your budget.