Websites have become an essential platform for all businesses, whilst a blog is increasingly being recognised as a must-have on your website.

 

As a marketer, you must always be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging.

 

 Blogging is a critical element for any business. But the question we always receive is, "why does my business need a blog?" It doesn't matter what kind of company you run; you should still have a blog

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Here are the reasons for it :

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Attract new clients : logging and posting relevant content is one of the most essential facets of your marketing strategy to increase traffic to your website. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool for gaining visibility for your brand.

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Build your brand: Nothing can beat a good solid reputation, and blogging makes an essential investment in this process because it allows you to share your perspective with your audience in a new way. Your blog is your way to share your ideas and thoughts on a specific topic. From there, you can share this blog on email, social media, and with third-party sources.

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Build trust : People trust the written word, and blogs improve the level of trust towards your organization or venture. Make sure you provide helpful and accurate content, encourage discussions and knowledge sharing, and see increased confidence in your brand!

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Improve internal linking: Internal linking, unlike inbound linking, is something that you can have full control over. Since you have control over them, you can choose to exclude using them in your blogs without compromising on any factor since there is no need to use them.  This will help your audience find the most important parts of your website while going through the site.

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Long term results : Wouldn’t it be great if you didn’t have to spend money on targeted ads? Or if you don’t even have to post something every day to have people engage with your content? Blogging makes it possible for you. You can take a break from your website for days and have people interact with your content daily. How? Well, here’s the answer, Blogs can have long-term results.

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Customer engagement: It is important for you to engage with your customers to build better relationships and communication.  Replying to social media comments helps, but it is not always the most effective method. Blogging, if done correctly, is a much better tool for conversations with your customers and can also result in being more engaging.

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And many more … 

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What are backlinks ?

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website's traffic coming to your own site. 

 

The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing. This is because your backlinks are considered an indicator of how popular your website is with users. 

 

Implementing, managing, and analyzing the performance of backlinks is an important aspect of search engine optimization (SEO) and SEO strategies.

 

The cornerstones of SEO are keyword research, on-page optimization, and acquiring backlinks. Doing one without the others will hamper your results. But among these, acquiring backlinks is probably the most important. 

 

Links are not just good for SEO. They can also be good for creating awareness and driving traffic. Link building should be a major part of your SEO strategy.

 

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